I.O.I returns with “Then, Now and Forever,” a track that reflects the group’s signature pop sound while highlighting themes of memories, growth, and lasting connections.

The song presents a polished production with melodic arrangements that complement its reflective lyrical direction. Its composition blends contemporary pop elements with a nostalgic atmosphere, creating a balanced listening experience.

With “Then, Now and Forever,” I.O.I revisits familiar emotions and experiences, delivering a performance that emphasizes harmony and expressive vocals throughout the track.

The release adds another entry to the group’s catalog and offers listeners a song centered on appreciation of the past, the present, and the future. Its structure and presentation remain consistent with the group’s established musical style.

“Then, Now and Forever” is now available on major digital streaming platforms and music services.

Listen And Download I.O.I – Then, Now and Forever Below: